ºÚÁÏרÇø

The wording on the plaque unveiled last Friday in Aix-en-Provence says it all: welcome to the "France/ºÚÁÏרÇø Representative Office" of KEPCO E&C, a subsidiary of Korea's giant electricity utility KEPCO.

The many ºÚÁÏרÇø procurement contracts awarded to KEPCO E&C (representing approximately EUR 36 million) explain the company's decision to open an office here, at the heart of a science and technology park forty-five minutes from the ºÚÁÏרÇø site.

"We are here because of ºÚÁÏרÇø," explains KEPCO E&C's President and CEO Koo-Woun Park. "But beyond our commitment to ºÚÁÏרÇø, we will extend our ability to explore the promising markets of Europe, especially those of Eastern Europe..."

Being close to ºÚÁÏרÇø will make communication much easier and efficient. "We're here to help in the success of ºÚÁÏרÇø and it's always better to communicate face-to-face," adds Koo-Woun Park, who came especially from Korea to inaugurate the small office in Aix-en-Provence.

The two-person office—the first established by KEPCO E&C in Europe—will be managed by General Manager Jun Hyung Lee assisted by one secretary only. "It's a small beginning but, symbolically, an important one," he said. He sees the office as a communication channel not only with ºÚÁÏרÇø, but "with the whole energy establishment in Europe".

ºÚÁÏרÇø Director-General Osamu Motojima, who attended the inauguration ceremony along with ºÚÁÏרÇø directors Carlos Alejaldre, Sergio Orlandi and Joo-Shik Bak, stressed the strong significance of the event for both ºÚÁÏרÇø and for the surrounding region. "Your presence in Provence," he said, "is proof that ºÚÁÏרÇø and its industrial partners now play an important role in the region's economic development—both directly and indirectly."

The company's installation in Aix-en-Provence was facilitated by the Welcome Office for International Companies (WOIC), the agency that works in close collaboration with the ºÚÁÏרÇø to provide support to foreign firms wishing to establish themselves close to the project.